Inernationalization of UK Businesses in Brazilian Market Essay

Inernationalization of UK Businesses in Brazilian Market - Essay Example As the discussion highlights  many companies adopt different strategies in order to grow in the Brazilian market and to successfully achieve the goal of improved bottom line. Brazil is a country which cannot be avoided to do business because of the huge market size. Brazil is the fifth largest country in the world, and it is one of the most populous countries, as well. It has high GDP and legal system, which encourages international companies to tap this market. However, not every company can be successful in the Brazilian market. Size of the country market does not guarantee success in that market. There are many factors, which play a role in the success and failure of international companies. Among such factors, culture has a crucial role. Not only in Brazil but also in every country, culture plays a vital role for success and failure of international companies.  This study stresses that  globalization is growing becoming an integral part of the business in the business world . It has changed the competitive landscape for doing business in local and international markets as a matter of fact that competitive pressures arise not only from local players but also from the international players. On the other hand, in contrast to the pace of globalization, the success rate of businesses in the international market remains under constant challenges.  It is practically a sin for business operating in today’s competitive landscape if it ignores internationalization of business.